During a recent conversation with Silver Tiger Media in Australia, Michael Amott, the guitarist of Arch Enemy, was questioned about potential approaches for heavy metal to gain more exposure within mainstream culture, to which he answered:
“I don’t spend any time at all thinking about that kind of stuff. For me, it’s all just about the metal, the community, really, and the writing of the songs, the recording, the producing and playing the shows and playing the guitar. I don’t really think about the marketing aspect of it at all, really. It seems to change all the time now, how to get music into the ears and hearts of the fans. And we have good people working with us on that as well. I’m one of the lucky ones; I’m not doing it all by myself anymore, for many years I was, but now I’m not. We’re at a point now where it’s more just saying yes or no to ideas that come in. So I don’t really have a lot of input about that, and in a way, I don’t think it’s that important. I think metal should be underground, I don’t want it in the mainstream, really not too much. This is an alternative to the mainstream; it’s an alternative to all that very premeditated, cynical approach to music. I mean, this is something that’s from the heart and soul, and I want it to stay that way.”
What do you think? should metal stay underground or go mainstream? I’d vote underground anytime, as long as it stays alive and heavy!
So Keep it heavy guys!\m/
